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But what makes a good visual story?īelow we break down a list of ways to achieve your brand’s best visual story (and steps to avoid): How To Build an Effective Brand Visual Story: It can convey a wide range of emotions, humor and information - all without any words being said. Visual storytelling is becoming the fundamental marketing strategy for brands to talk about themselves.
And in marketing, visual storytelling is the best way to help your audience see what your brand is about. About 65% of people are visual learners, meaning for most of us, the message is more likely to stick if we see it. Visual media also leaves a more lasting impression on the audience. (Ever hear of the dollar-bill rule? It’s more applicable to print, but if you can hold a dollar bill vertically and horizontally on a page without hitting an image, blockquote, subhead or bulleted list then you need something to break up the text.) Boosts readability by making long-form content seem less cluttered.Allows for passive ingestion of a message, for instance, through video or animations.
Makes copy feel more lively and engaging.Helps generate interest at the very beginning of a buyer’s journey by luring readers into top-of-funnel blog content.Imagery has the ability to capture attention quicker than text, at which point you have a platform to communicate your brand message, either entirely through visual storytelling or through a combination of visual, audio and textual content.Īdditionally, visual storytelling adds value to a brand’s content marketing strategy in the following ways: Visual storytelling is economical because you can convey more information in less time, hence the “picture is worth a thousand words” platitude. If you want to get there first, you’ll need to master the art of making an impression on your audience in a short amount of time - and that’s where visual storytelling enters the picture. Why does this matter? Because your intended audience hasn’t got all day, and a lot of content creators are vying for their attention. In other words, this is your brain on the influence of images: Usain Bolt’s reaction time off the starting block (155 milliseconds).
The blink of an eye (300 milliseconds).Sunlights’ journey to Earth (8 minutes).For context, here are really fast things that are slower than your ability to process an image: Being able to show and not tell your audience about your company or product is increasingly the most effective way to market yourself - and science backs it up!Īccording to MIT researchers, the human brain is capable of processing an image in as little as 13 milliseconds. The fact is that the most iconic and memorable brand campaigns are recognizable because of their visual storytelling. Why Visual Storytelling Is Important for Your Brand Sometimes the best way to cut through the noise is to not say anything at all. Hundreds of millions of emails are sent.Tens of millions of photos are uploaded on social media.Millions of new blog posts are written.Tens of thousands of new websites go live.B2B Content Marketing: A Comprehensive Guideĭigital marketers need to earn their audience’s attention, and that’s not easy given the insane amount of competition.
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